About me.
Currently PURSUING
MS in HCI | Depaul | USA ✌️
I work across four disciplines
Strategy
I dive into businesses to uncover insights that shape digital experiences and business growth.
Brand positioning
Audience analysis
Competitive analysis
UI/UX strategy
Branding
I design distinctive visual identities that connect brands with their target audiences.
Art direction
Brand guidelines
Brand identity
Campaign design
Design systems
Motion design
Digital
I create engaging digital experiences that enhance usability and user satisfaction.
Digital design systems
Information architecture
Product design
Prototyping
User journey mapping
Web design
Technology
I integrate advanced technology to deliver seamless digital experiences aligned with business goals.
Web development
Creative development
Ecommerce
CMS integration
API integration
Work Experience
sep 2022 · may 2023
Senior UI/UX Designer
Hedweeg Innovation Pvt Ltd
Promoted to Senior UI/UX Designer after consistently delivering impactful design solutions.
Led the design of web and mobile platforms, improving user engagement by 60%.
Used heat maps, spectrum maps, and competitor analysis to study user behavior and improve information architecture that improved the task completion rate by 35%.
Conducted persona interviews, heuristic evaluations, and usability testing to improve product usability.
Focused on clean layouts and accessibility across devices to boost user satisfaction.
Helped launch a large-scale app that received 7,000+ downloads on day one.
oct 2020 · nov 2021
UI/UX Designer
Hedweeg Innovation Pvt Ltd
Created wireframes and prototypes that improved first-time task success by 50% and boosted user retention by 40%.
Planned features using storyboarding, user journey maps, and feature matrices, helping to align business goals and user needs.
Simplified onboarding flows, leading to faster sign-ups and improved conversion rates.
Used tree testing, card sorting, and persona interviews to organize content and improve navigation structure by 30%.
Designed micro-interactions and refined visual details to create a polished, engaging user experience.
Education
Fall 2023 - Spring 2025
Master of Human Computer Interaction
DePaul University, USA
Completed advanced studies in Human-Computer Interaction with a focus on user-centered design, usability testing, and digital experience optimization. Engaging in research-driven coursework that bridges technology with human psychology to create intuitive and impactful user experiences.
Fall 2016 - Spring 20202

Bachelor of Computer Engineering
Gujarat Technological University, India
Developed a strong foundation in computer engineering principles, focusing on software development, data structures, and algorithmic problem-solving. Gained practical experience through hands-on projects, enhancing technical skills and preparing for a career in UX/UI design.