Goodlii
A Fresh Take on Salon Booking
UI ReDesign
Brand guidelines
Revamp
Summary of app
Goodlii is an app designed to streamline the process of booking salon appointments, ensuring a hassle-free and transparent experience. With its intuitive interface, users can easily search for salons, select their desired services, and book appointments with just a few taps.
The app provides comprehensive information about available time slots, allowing customers to choose the most convenient one. Goodlii also offers transparency by displaying real-time pricing and customer reviews, enabling users to make informed decisions. By simplifying the salon booking process, Goodlii ensures a seamless and convenient experience for customers seeking salon services.
Old Design
New Design
User Challenges
Users of the Goodlii app faced various challenges prior to its redesign. The booking process was complex and time-consuming, causing frustration and inconvenience. The notification system was inefficient, leading to missed or delayed appointment reminders.
The outdated design hindered user engagement and failed to meet modern aesthetic standards. Limited service options restricted users' choices and made it difficult to find specific salon services. The payment process was cumbersome, causing friction and delays. Additionally, the lack of user feedback mechanisms hindered quality control, preventing necessary improvements based on customer input.
We decide to do a complete UIUX Audit based on industry standard first and pinpoint area which needs to be addressed
Users of the Goodlii app faced various challenges prior to its redesign. The booking process was complex and time-consuming, causing frustration and inconvenience. The notification system was inefficient, leading to missed or delayed appointment reminders.
The outdated design hindered user engagement and failed to meet modern aesthetic standards. Limited service options restricted users' choices and made it difficult to find specific salon services. The payment process was cumbersome, causing friction and delays. Additionally, the lack of user feedback mechanisms hindered quality control, preventing necessary improvements based on customer input.
We decide to do a complete UIUX Audit based on industry standard first and pinpoint area which needs to be addressed
Business Potential Scope
During the initial audit of the Goodlii app, several critical areas were identified that required immediate attention. The flow of the app needed to be redefined to enhance the user experience and address issues such as users dropping off in the middle of the booking process.
Additionally, the UX writing was found to be confusing and caused irritation among users, leading to a loss of engagement.
Furthermore, the UI elements needed to be reconsidered to improve the overall visual appeal and ensure better user retention. These findings ultimately led to the decision to revamp the entire mobile app, with a focus on addressing these pain points and leveraging our AI technology to deliver a seamless and engaging experience to users.
Discovery Interview
Fortunately, quite by chance, we conducted a series of interviews with our users in parallel. We were trying to find an answer to the question of why user read the feed. We had a small product market fit, but we didn’t understand exactly why it happened.
Persona's Understanding
UI
Brand Colors
Typography
Grid Systems & Icons
App mockup
Pro
Services
UX Research
UI Design
CMS integration
API integration
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Miro
