Simplifying the Chaos of Depot Management: SuperDepot Digitally Bridges the Gap Between Manufacturers, Retailers, and Transporters - Transforming Fragmented Processes Into a Seamless, Transparent, and Insight-Driven Ecosystem.
Duration
2020 (7 months)
Project Role
Product Strategist
METHODOLOGy
User Interviews, Field Study, Journey Mapping, Affinity Mapping, Personas, Storyboarding, User Flow, Feature Priority Matrix, Wireframes, High-fidelity
Tools
Adobe XD, Miro, Photoshop, Zoom, Slack, Google Workspace
The Challenge
Super Depot — a B2B supplier and service partner for leading generator brands like Kirloskar, Cummins, and Mahindra — was operating entirely on paper.
Service forms, product comparisons, even client communication — everything existed in files and binders.
When they approached us, the ask wasn’t just to digitize operations; it was to transform how service, sales, and communication worked together.
They wanted a connected system that every stakeholder — from customers to OEMs — could trust.
Discovering the Real Problem
We began with field interviews, conversations, and shadowing exercises.
We met engineers in workshops, dealers in offices, and OEM reps managing data manually.
After each interview we made Persona+Empathy Map (This is for just one person). There are more such data for 27 interviews. If you want to see this in detail then
We synthesized hundreds of insights through affinity clustering on Miro. Recurring pain points became visible across all user types.
Themes Identified:
Lack of synchronization between dealer and OEM systems.
Manual servicing records led to duplication and delays.
Missing transparency between departments.
Customers lacked clarity on service timelines.
From our synthesis, the team framed actionable design directions (HMW)
Lets build the solution
During ideation, we used an unconventional brainstorming prompt:
“How would Apple solve this problem?”
“How would Amazon design this experience?”
“How would a 3-year-old simplify it?”
This freed us from conventional thinking and led to a platform vision, Super Depot Digital, a single system uniting customers, dealers, engineers, and OEMs.
We used dot voting to prioritize ideas generated through the idea sprint session, focusing on the ecosystem-first approach.
We created a user flow and journey map to understand the flow and to see if we are seeing in the right direction.
This is only one journey map, we made 4+ journey map according to stakeholders, where each journey highlighted key friction points and opportunities for digital enhancement. To view all that:
We visualized and started creating storyboarding of how various personas (technicians, dealers, OEM reps) would interact with the system:
A technician is comparing spare parts with filters.
A dealer reviewing order analytics.
A customer comparing two generators side-by-side — a “wow” feature that simplified decision-making.
This helped identify emotional triggers and usability moments that guided later UI decisions
Low-Fi Wireframes and Mid-Fi
Using insights from storyboards, we created low-fidelity wireframes to visualize hierarchy and flow.
Once validated, we moved to mid-fidelity prototypes that incorporated structure and content clarity for both desktop and mobile layouts.
Deep in Design
A cohesive design language unified every module:
Color Palette – Neutral grays and industrial blues for trust and functionality.
Typography – Barlow Condensed and Poppins for clarity and legibility in high-data screens.
Icons – Built on grid for easy scaling and quick scanning.
Shadows – Unified shadows to make it even throughout whole design.
Grid System – Built on grid for easy scaling and quick scanning.
Buttons – Built on grid for easy scaling and quick scanning.
High-Fidelity Design
The final UI was clean, functional, and future-ready
Learning & Impact
The project achieved more than a digital shift, it transformed the organization’s mindset.
Impact Highlights
⏱ 70% reduction in service delays
🧠 100% visibility into order and maintenance data
🔗 Unified communication across departments
🧰 Zero code dependency for workflow updates
Key Learning:
“We didn’t automate a process; we connected a community.”
Super Depot proved that digital transformation isn’t about replacing people, it’s about empowering them with better tools.
Typography – Sans-serif for clarity and legibility in high-data screens.
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